Get the marketing leadership you need.

As Fractional CMo, I help A/E/C Principals & CEOs craft a winning marketing plan, then lead their teams to results.

Schedule a Discovery Call

Part-Time & Flexible

Cost-Effective Leadership

Real A/E/C Experience

Marketing Fiduciary

Are you struggling with…

Winning Work

Looking for new ways to attract clients and perfect-fit projects beyond RFPs and word-of-mouth?

Marketing Leadership

Need a leader and mentor to guide your marketing team towards clear, impactful goals?

Digital Transformation

Trying to catch up in a world where digital is the new norm for getting work and doing business?

Differentiation

Trouble standing out in a crowded market and competing on price seems like the only option?

Talent Acquisition

Challenge attracting and keeping the best talent in an industry that’s always looking for the next big thing?

Legacy Transition

Navigating your firm’s generational handover without losing the essence of your founding vision?

Gain visibility, build reputation, and grow your firm.

Schedule a Discovery Call

Hi, I’m Denise Cruz — Fractional CMO with a special knack for building B2B brands that attract great clients, projects and talent.

I get it… A/E/C marketing is not like other industries. I’ve built a career developing brands and executing multidimensional marketing strategies for architecture, engineering, construction, manufacturing, and real estate companies—I can do the same for you.

As Fractional Chief Marketing Officer, I advise CEOs and Principals on brand and marketing matters, help them create a plan, then lead and mentor their marketing teams to results.

We should talk about it.

Let’s Talk Find me on LinkedIn

What is a Fractional CMO?

A Fractional Chief Marketing Officer is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.

A great Fractional CMO will find out what your goals are, look at what has worked (or not worked) so far, then tailor a marketing plan to achieve specific goals. Along the way, they will make sure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing department a reliable asset to your company.

That’s what I do for A/E/C and professional services firms. I’d love to hear what your goals are… and help you reach them with marketing that gets results.

C-level marketing leadership without the cost and commitment of a full-time executive.

Schedule a Discovery Call

What Others Say

Denise came to ASCENT with the difficult task of managing the expectations of two corporations, along with multiple communications consultants, all while delivering consistent messages to the vast amount of stakeholders. She possesses the unique ability to listen to all parties and to deliver top-notch communications services.

Tom Meinert

ASCENT

Denise is very capable and dedicated professional. She merges very well the technical skills with the business strategy delivering excellent results. I also appreciate her ability to think out of the box way of finding solutions during troubleshooting.

Irlam Aragão

Braskem

Denise Cruz is a stealth talent: discreet, unobtrusive and always surprising in the quality of her contributions. She listens well, reads the playing field of both the business market and organizational dynamics, and collaborates with the development of team strategies for execution. She is that rare talent who transforms ideas into action.

David Peebles

OEC

How It Works

Step 1

Schedule a Call.

Schedule a free call to talk about the challenges you are currently facing and if we’re a good match.

Step 2

Create a Plan.

We’ll discuss your business, your needs, and together, decide on next steps to take.

Step 3

Follow the Plan.

Your team will learn and implement proven methods to take your firm to the next level.

Step 4

Get results.

Start seeing more engagement, leads, and revenue from your marketing.

Ways to Work Together

create the foundation you need to grow and scale your marketing

Strategy

Have a general sense of goals but lack a clear, actionable roadmap to achieve them? For firms ready to invest in foundational change but could use guidance on strategic direction, brand differentiation, and targeted marketing efforts.

What You Get

Comprehensive asset audit completed at least two weeks before session so we go straight to value.
Half-day virtual or in-person session to build a personalized plan your firm to start generating revenue from marketing.
Delivery includes a marketing systems map, immediate marketing punch list, list of blind spots, planned marketing campaigns for the next 1-6 months.

Starts at $5,000; one-time fee.
Everything begins with a solid plan. Let’s talk.

Learn More

Advisor CMO

Already have some marketing initiatives in place but need ongoing guidance to refine and enhance your efforts? For firms that are not ready to commit to full-time or fractional CMO but recognize the value of expert advice to steer their marketing strategy.

What You Get

Ongoing review of results and detailed, actionable feedback.
Quarterly planning and weekly sprint planning & review calls.
Unlimited access via email and access to my SOPs.
Delivery includes insights and guidance on: messaging, content marketing, advertising, creative development, social media, funnels, SEO, public relations, and more.

Starts at $3,500 per month; 6-month commitment required.
Available after a 90-Day Sprint with Fractional CMO or a Half-Day Strategy Session.

Learn More

Fractional CMO

Need a leader to oversee implementation of a cohesive marketing plan, build a team, and own marketing results? For firms ready for a executive-level approach to their marketing but may not have the resources or need for a full-time CMO.

What You Get

Create and carry-out marketing plan, define KPIs, establish tracking and reporting, define positioning, and more.
Marketing system map delivered after 30 days..
Quarterly planning calls, weekly sprint planning and review calls, and daily stand-ups with the team.
Hire, train, evaluate, terminate and replace employees, agencies, and freelancers.

Starts at $10,000 per month; 3-month commitment required.
Limited to two f/CMO clients at a time.

Check Availability

Ways to Work Together

create the foundation you need to grow and scale your marketing

Strategy

What You Get

Comprehensive asset audit completed at least two weeks before session so we go straight to value.
Half-day virtual or in-person session to build a personalized plan your firm to start generating revenue from marketing.
Delivery includes a marketing systems map, immediate marketing punch list, list of blind spots, planned marketing campaigns for the next 1-6 months.

Everything begins with a solid plan.

Let’s talk

Advisor CMO

What You Get

Ongoing review of results and detailed, actionable feedback.
Quarterly planning and weekly sprint planning & review calls.
Unlimited access via email and access to my SOPs.
Delivery includes insights and guidance on: messaging, content marketing, advertising, creative development, social media, funnels, SEO, public relations, and more.

Have confidence in your marketing.

Let’s Talk

Fractional CMO

What You Get

Create and carry-out marketing plan, define KPIs, establish tracking and reporting, define positioning, and more.
Marketing system map delivered after 30 days..
Quarterly planning calls, weekly sprint planning and review calls, and daily stand-ups with the team.
Hire, train, evaluate, terminate and replace employees, agencies, and freelancers.

Limited to two f/CMO clients at a time. Are we a good fit?

Let’s Talk

Ready to gain visibility, build reputation, and grow your firm?

Schedule a Discovery Call

Overline

Why A/E/C firms benefit from a Fractional CMO?

Use this paragraph section to get your website visitors to know you. Write about you or your organization, the products or services you offer, or why you exist. Keep a consistent communication style. Consider using this if you need to provide more context on why you do what you do. Be engaging. Focus on delivering value to your visitors.

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